Brand Guidelines
Brand guidelines are critical for establishing a clear roadmap of how to execute creative. Strong guidelines provide enough guardrails to keep the brand focused but allow for creative exploration within these parameters. We help you develop clear, actionable brand guidelines to align your in-house teams, external vendors, and sales/distribution partners.
Packaging
Your packaging is the first moment of truth. Your customers finally have the opportunity to touch, turn over, and examine your products for themselves. What do they experience?
Every package tells the story of what your brand stands for. The right packaging goes beyond directing customers to the products they need – it can cause a customer to covet your products and fall in love with your brand.
Once you have your design locked and ready for roll-out, our commitment is to fully understand your design intent then optimize every variant, shape, size, and packaging type to prioritize communication while maintaining design fidelity.
- New Structure Or Dieline Change
- Line Extension
In-Store and POP
Hundreds of thousands of products vie for attention in-store, so creating an organized, easy way to make your products stand out is an incredible opportunity to delight a shopper. By tapping into the most compelling elements of your brand message, we design attention-grabbing in-store and POP displays that shine a spotlight on your products and incite your customer’s curiosity from across the aisle. By augmenting your big ideas with our display design expertise, we’ll create bold new ways to show off your products.
- Temporary Displays
- Permanent Displays
- Floor Stands
- Counter Displays
- Shelf Talkers
- Interactive Displays
- Dump Bins
Digital and eCommerce Design
With an estimated 1.8 billion online shoppers, how you present your brand and products in the digital space translates directly into sales. Our experienced designers optimize your brand across the entire digital landscape by creating engaging, click-generating ads and content that stand out on the screen. We’re compulsive about details – adjusting colors, layout, and composition down to the pixel – to make sure your brand maintains the same high level of consistency your customers have come to expect.
- Above-the-fold Content
- Below-the-fold Content
- Online Banner Ads
Ready to Optimize?
Reach out to discuss solutions that expand your products across retail and digital channels.
CONTACT US
We champion and care for people, and the brands they bring to life.Amplify is the packaging & digital adaptation design group of the Olberding Brand Family. Our three brands, Coach House, Amplify, and Phototype, provide focused services and expertise to provide a seamless path from design to shelf.